In a new development in the debate between e-books and physical books, according to recent data from Statista’s Advertising & Media Outlook, the penetration of e-books is still significantly lower than that of printed books across the world. In the United States, for example, where eBooks are very popular in comparison, an estimated 23% of the population purchased an eBook last year, compared to 45% who purchased a print book.
These findings suggest that e-books will not be the last nail in the coffin of print books, but rather a complementary product that should ultimately benefit the publishing industry. People can grab an e-reader when they hit the beach or commute to work, but when it comes to real books, there’s no such thing as the real thing.
The report also forecast that the Books segment revenue will reach USD 120,998 million in 2021. The revenue is expected to show an annual growth rate (CAGR 2021-2025) of 1.68%, which will result in a projected market volume. of $ 129,347 million by 2025.
In the books segment, the number of readers is expected to reach 2,684.2 million users by 2025. User penetration in the books segment is expected to be 33.2% in 2021. Average revenue Per User (ARPU) is expected to be $ 47.02.
In global comparison, most of the revenue will be generated in the United States ($ 32,174 million in 2021).
As defined by Statista, the book market covers both paid publications in print form and digital replicas (eBooks) that are distributed to private readers (B2C). Income from the consumer (general interest), academic (educational objectives) and professional (specialist subjects) segments are included here. (Agencies)
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E-books still don’t match printed books: report